Email marketing is often looked at as old school, but it continues to be one of the most effective forms of digital marketing communications.

A December 2023 research report by Statista provides some compelling statistics stating, "As the number of e-mail users continues to grow each year, e-mail has evolved into a core digital marketing format for businesses across the globe. In 2023, email marketing revenue was estimated at more than 10 billion U.S. dollars. Few, if any other channels, can compare with e-mail marketing’s average return on investment (ROI). In a late 2022 poll, around half of marketing professionals surveyed reported a two times improvement rate in their e-mail marketing campaigns’ ROI, leaving no doubt why e-mail has maintained its claim to fame for decades."

Many of my clients choose to publish a monthly email newsletter. These typically provide an excerpt of that month's blog post with a link to the post on the client's website. We also incorporate information on events that involve the client, as well as links to the client's social media posts and news stories relevant to the client's business.